The Best Places to Buy Moissanite Engagement Rings Online In 2023

Purchasing a Moissanite engagement ring online is a wise choice, as there are a plethora of high-quality retailers, some of which even offer the opportunity to design your own ring! In this article, we will review the top three.

  • 1. Forever Moissanite

Forever Moissanite is a top option to consider for moissanite rings as they are dedicated specifically to this category. They are also highly rated on TrustPilot, which is a key consideration with some of the questionable jewelry retailers out there. 

Forever Moissanite offers a wide variety of engagement cuts and styles, including:

Side Stone Round Cut

Side Stone Princess Cut

Side Stone Cushion Cut

Solitaire Round Cut

Solitaire Princess Cut

Solitaire Cushion Cut

hey also offer fully customizable ring designs here. with custom consults, from concept design, CAD models, and your final approval and delivery. 

Forever Moissanite also has separate offerings for Moissanite Bridal Sets and Moissanite Weddling Bands, so it can be used as a one-stop-shop. 

Forever Moissanite Offers:

30 Day Return Policy

Free Shipping

Lifetime Warranty

  • 2. Brilliant Earth

Brilliant Earth is a well-established name in the ethically & sustainably sourced diamond industry, so it’s no surprise that they have an extensive moissanite diamond collection here.

Brilliant Earth Moissanite Cuts & Designs

Best of all, Brilliant Earth has a full complement of popular ring types, including:

Moissanite Solitaire Rings

Moissanite Accent Rings

Moissanite Luxe Rings

Moissanite Halo Rings

Moissanite Nature Themed Rings

Moissanite Vintage Style Rings

  • 3. Charles and Colvard

When searching online for Moissanite engagement rings, one of the first results you will likely come across is Charles & Colvard.

They have a solid reputation and exist since 1995. They are unique in selling Moissanite as a diamond alternative, so you don’t need to worry about sifting through other kinds of jewelry. Their website is elegant, succinct and makes shopping a simple, lovely experience. It has three sections:


Why Moissanite?


If you hover your mouse on the shop option, you will see several categories including:

Engagement rings, divided by sets and styles

Loose gems, in over a dozen styles including unique ones like radiant, heart and trillion

Featured, which includes their rare green Moissanite collection.

If you click on Why Moissanite? You will be directed to a page which includes a highly educational video on Moissanite as well as a table which compares Moissanite to Diamonds, Rubies, Sapphires and Emeralds.

8 Stores That Sell Moissanite

Numerous jewelry stores and department stores sell rings, necklaces, bracelets, and other items made with moissanite. As an alternative to diamonds, moissanite is durable, lab-grown (making it a socially responsible choice), and less expensive than diamonds. Qualities like brilliance can be even greater in moissanite than in diamonds.

Below, we list the nationwide retailers that sell moissanite, including their available settings. 

Numerous jewelry stores and department stores sell rings, necklaces, bracelets, and other items made with moissanite. As an alternative to diamonds, moissanite is durable, lab-grown (making it a socially responsible choice), and less expensive than diamonds. Qualities like brilliance can be even greater in moissanite than in diamonds.

Below, we list the nationwide retailers that sell moissanite, including their available settings. 

What We Recommend

The best place to buy moissanite is Charles & Colvard, which offers the most significant number of setting options and is widely regarded as the most reputable source of moissanite jewelry. This online-only company supplies most of the moissanite sold at other retailers, and it has flexible financing options to meet most buyers’ needs.

For the widest variety of affordable and discounted options, we recommend, which sells nine moissanite brands (including Charles & Colvard) in different types of ring settings.

The List

Below, we list the jewelry stores and department stores that sell moissanite jewelry. We’ve ordered the list starting with the best overall options for quality, price, and variety.

1. Charles & Colvard

Types of moissanite for sale:

Charles & Colvard Forever One, Forever Brilliant, and Forever Classic

Available jewelry:

· Bracelets

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

2. Overstock

Types of moissanite for sale:

Annello, Auriya, Charles & Colvard, La Vita Vital, Miadora, Versil, Pompeii3, Twobirch, and V3 Jewelry

Available jewelry:

· Bracelets

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

3. Helzberg Diamonds

Types of moissanite for sale:

Charles & Colvard Forever One

Available jewelry:

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

4. Walmart

Types of moissanite for sale:

More than 60 brands, including Charles & Colvard

Available jewelry:

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding rings

5. Brilliant Earth

Types of moissanite for sale:

Hand-selected, lab-grown moissanite

Available jewelry:

Preset and custom moissanite rings

6. Moissanite Bridal

Types of moissanite for sale:

Charles & Colvard Forever One and Eternity moissanite

Available jewelry: Custom and preset engagement rings

7. Sears

ypes of moissanite for sale: More than 60 brands, including Charles & Colvard and QG Moissanite

Available jewelry:

· Bracelets

· Earrings

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

8. Kohl’s

Types of moissanite for sale:

Charles & Colvard, Radiant Fire, and Stella Grace

Available jewelry:

· Bracelets

· Earring

· Engagement rings

· Fashion rings

· Necklaces

· Wedding bands

A Comparison of Moissanite Brands

We’re excited to be able to offer beautiful moissanites from three different companies! Two brands of white moissanite are available: Forever One™ by Charles & Colvard, and Supernova™ by Moissanite International. Both are great companies, offering gorgeous stones in a range of white color grades and price points. The third company, Iconic Moissanite, is my own brand of grey moissanite. Which brand you choose is truly a personal choice — you’ll have to weigh which factors are most important to you. Below is a summary and background of each white moissanite option: 

Forever One (colorless, D-E-F)

The Forever One is by North Carolina based company, Charles & Colvard. Their stones are made in the USA, which may or may not be of importance to some clients. They were also the original creators of gem-quality moissanite, and have been producing it for over 20 years. Because they were the originators, they have greater brand name recognition. Their colorless stones grade in the D-E-F range, according to the diamond color grading scale. (If you’re unfamiliar with color gradings or how the scale works, read The 4 C’s to learn more. 

The round shape of Forever One is also available in two faceting styles: their classic Round Cut, as well as the newer Hearts & Arrows cut. The difference between these two round cuts is discussed in greater detail in this blog post.

Supernova (colorless, D-E-F)

The Supernova is by Australian based company, Moissanite International. In decades past, Charles & Colvard was the only maker of moissanite since they held the patent. In 2016 their patent expired, thus opening the gates for other competitors. Moissanite International has been developing and fine-tuning their stones in anticipation of the patent ending. Their stones are stunning, and are truly on par with those from Charles & Colvard. The Supernovas also grade in the colorless D-E-F range, so they’re comparative to the Forever One D-E-F. However, the Supernovas come in at a lower price point than those from C&C. To learn more about the cut of the round Supernova and how it compares to the Forever One round, see this blog post. 

Forever One (near colorless, G-H-I)

In addition to their colorless D-E-F moissanite, Charles & Colvard also offers a near-colorless option that grades in the G-H-I range of the color scale. It’s less expensive than Supernova, making it budget friendly. Unlike their older Forever Brilliant line (which was supposedly also G-H-I, but often was more like I-J-K for some shapes), the new Forever One Hearts & Arrows GHI are truly in the G-H-I color range. Most of the oval and rounds I’ve seen so far are even the higher “G” color grade, and honestly look nearly identical to the D-E-F to the untrained eye. The vast majority of diamonds you see don’t even grade as colorless; most are near-colorless, just like the new GHI moissanite. I’ll be honest, I wasn’t expecting the new GHI to be that different from their old FB, but the whiteness is really incredible. I’m a believer. 

Ask yourself these questions when choosing a white moissanite:
 ◇  Do you only like an icier/bluer stone, or do you prefer a little warmth?
 ◇  Are you working within a budget? 
 ◇  Does it matter to you where the moissanite was made? 
 ◇  Does brand recognition matter to you? 
 ◇  Does cut matter to you more than color and/or brand name?
 ◇  Prefer a non-white stone? Skip below to “Grey Moissanite” section!  

Forever Brilliant (near colorless G-H-I — but really closer to I-J-K)

Before C&C introduced the newer Forever One GHI, their near-colorless option used to be the Forever Brilliant, or FB for short. The FB’s were cut from a different material than the new GHI and were visibly warmer/yellower. Although C&C claimed the FB also graded in the G-H-I range, I actually think the fancy shapes (such as radiants, emeralds, pears, etc.) graded more in the I-J-K color range. Color isn’t necessarily a bad thing; it’s just something to be aware of. In fact, many clients actually prefer a warmer stone. Many antique rings from the Art Deco, Victorian, etc. periods are faintly yellow. 

Iconic Moissanite (Fancy Grey color)

I founded my own brand, Iconic Moissanite, after realizing that not all couples are looking for a white stone ring. The Iconic line features rare fancy greys, a hue that occurs naturally during the moissanite crystal growing process. Iconic grey moissanites are perfect for those wanting something a bit less traditional. The wonderful thing about grey is that it’s still a neutral that goes with everything, but the grey shade lends a little something different and edgier. Iconic greys can range in shade from a warmer dove grey, to a medium smoky grey, to a dark steel-hued grey. Learn more about the Iconic Grey Moissanite here. 

I plan expand the Iconic brand to include white moissanites in the near future, so stay tuned! I already have a few white Iconic moissanites cookin’ — a gorgeous Hearts & Arrows, and some insanely beautiful antique cuts of white moissanite as well, such as Old Mine cuts, and more. Keep an eye on my Instagram, where I always post sneak peeks of new offerings first!

What are the Pros and Cons of Moissanite?

What is a moissanite stone if not the best very of both worlds: decidedly premium quality and genuine affordability. With more than twice the fire of a diamond at a fraction of the cost, durable moissanite gemstone combines luxury and accessibility. 

According to the International Gemstone Society, by spending less than $1,000, you can receive a moissanite stone the size of a one-carat diamond for three times less than the standard cost—and all without compromising on color or clarity. In fact, our lab-created diamond simulants cost up to 90% less than mined diamonds while featuring sparkling brilliance, long-lasting durability, and unique premium cuts. A stunning gemstone at a stunningly low price point? It’s no wonder that so many modern couples choose to commemorate their love with moissanite jewelry and engagement rings.

Pro: Ethical Origins

Every aspect of a moissanite stone shines, including its origins. Ethically sourced, lab-grown moissanite gemstone is renowned for its conflict-free nature and environmentally friendly processes, removed from unethical mining practices and engineered by scientists with sustainable practices in mind. Look and feel your best in diamond alternatives crafted with conscientious care and the utmost attention to clarity, color and cut. With eco-friendly simulants that dazzle just like diamonds—but don’t compromise your comfort or arrive with hidden costs—you can sparkle with confidence and enjoy beautiful peace of mind. 

Pro: Irresistibly Sparkly

If you’re looking to turn heads and win hearts, it’s hard to find a more eye-catching or radiant stone than moissanite. This eco-friendly diamond alternative may even compete with the cut, clarity, and brilliance of comparable mined diamonds measured on the standard diamond carat size chart. But unlike mined diamonds which emit colorless flashes when exposed to light, silicon carbide is double-refractive, creating a multi-hued rainbow of shimmer with every turn of the stone or encounter with light. What does this mean for your premium Nexus Diamond™ jewelry? More fire, more brilliance and more sparkle in your go-to pendant, engagement ring or custom design. 

Pro: Seriously Durable

Moissanite ranks a 9.25 out of 10 on the industry-standard Mohs Scale of Hardness, just a touch under the ranking of mined diamonds. The serious durability of moissanite makes it a perfect choice for the center stone in your fine jewelry pieces. Given their top-notch brilliance and incredible tensile strength, our lab-grown diamond simulants deliver elegance and dazzle, without the worries about breaks, chips and cracks. Keep in mind, however, that certain gemstone cuts and shapes may require more delicate handling than others. Pear cuts and other elegant shapes may benefit from special settings that can help protect against everyday stress and damage. Speak with one of our experts about your unique needs. 

Pro: Visibly Flawless

Lab-grown moissanite will certainly make an appealing option if your gemstone’s clarity is a top priority. Our moissanite diamond alternatives must achieve a clarity grade of VS or higher to be sold on the market. In other words, when you choose moissanite, you’re guaranteed a gorgeous stone with no visible flaws, perfect in appearance to the naked eye. And, when it comes to this gemstone, good things do last forever. This sparkly stone keeps its brilliance over time, so your fine jewelry can live on as a stunning heirloom piece that dazzles for generations to come. 

Con: Slightly Different Sparkle Than Diamonds

While lab-grown moissanite offers greater brilliance than mined diamonds, differences in composition between the two gemstones result in slightly distinct sparkle patterns. Moissanite’s superior clarity—free of the inclusions and color variations in its mined counterparts—comes from a shift in light refraction properties. Moissanite is doubly refractive, which means that it sparkles much more—and much more colorfully—than the single refractive diamond. 

While many delight in the dramatic blaze of this lab-grown dazzler, moissanite’s rainbow shimmer is distinctive—it does not perfectly match the white sparkle of real diamonds. The difference can be extremely subtle, especially with smaller stones, but experts with a trained eye can identify a diamond vs moissanite center stone based on sparkle alone.

Con: Hints of Warm Undertones

Colorless moissanite makes a fantastic alternative for those looking to simulate the versatility of the diamond. To attain its prized colorless quality, each gem undergoes a whitening process during its development. However, the ultimate degree of moissanite’s colorlessness may vary slightly from stone to stone. Some gems closely compare to near-colorless diamonds, while others may be slightly warmer in color with hints of yellow and green. 

If you’re concerned about the hue of your gemstone, our experts can help you find your perfect diamond simulant. Each of our carefully crafted moissanite stones earns D, E, or F grades on the color scale of D to Z, with D being colorless.  

Con: Less Access to Repairs, Resizing, and Resetting

While moissanite is one of the most promising additions to the world of fine jewelry, its innovative nature may make it more challenging to find jewelers that specialize in your stone in the event that you’re interested in resizing or resetting—at least compared to the many jewelers who work with mined diamonds. 

Additionally, certain critics of moissanite argue that the stone does not retain its value over time. But this critique is not unique to moissanite; the same has been said of mined diamonds and other diamond alternatives within the retail space. It’s even possible that—given its durable quality and forever brilliance—moissanite boasts unparalleled longevity. If you have questions about caring for your moissanite jewelry through the years, our experts are happy to share insights and resources. 

Custom Handmade Jewelry

Jewelry As Unique As You. Custom handmade jewelry should be both personal and unique, something beautifully indicative of character and originality.

Sri Lanka is world renowned for its magnificent gems. BLUE MOON GEM AND JEWEL (PVT) LTD (Gems in Sri Lanka) offer special Handmade Jewelry sets with using both precious and semi precious stones. These jewelries add and sparkle our lives with timeless beauty and passion. Through passionately observed processes and using the finest materials, we create the most unique jewelry in Sri Lanka. Our jewelries are made of sterling silver, yellow gold, white gold and rose gold. We use to make jewels by 9kt, 14kt, 18kt yellow and white gold materials.

BLUE MOON GEM AND JEWEL (PVT) LTD (Gems in Sri Lanka) is a worldwide reputed company. Our reputation is a result of our commitment to providing customers superior gems and jewelries which masterfully crafted by well experienced craftsmen team.

Blue Moon Jewelries are famous for its unique and heavenly look. We are available in providing you rings, pendants, earrings, bracelets, necklaces and bangles etc. These jewelries are very reasonable and price is affordable. You can make your favorite jewel anytime with Blue Moon Jewelers and we offer FREE shipping worldwide. We Designs values the importance of creative self-expression. The jewelry is crafted according to everyone’s unique taste.

We are leading custom handmade jewellery designer for silver and gold jewelleries in Sri Lanka. All our jewellery and jewellery designs are come with a jewellery certificate that clearly states the authenticity and quality of our jewellery. Enjoy the passion of life with unique styles!

About Ceylon Blue Sapphire

We have wide range of Blue Sapphires starting from USD 250 up to USD 25,000. Blue sapphire (Original Neelam Stone) is precious gems stones and have different shades like Vivid, Cornflower and Royal Blue.

We have wide range of Blue Sapphires starting from USD 250 up to USD 25,000. Blue sapphire (Original Neelam Stone) is precious gems stones and have different shades like Vivid, Cornflower and Royal Blue.


About Ceylon Blue Sapphire

Blue Sapphire is a precious gemstone, a variety of the mineral corundum consisting of Aluminum Oxide Al2O3 with trace amount of Iron, Titanium, Chromium, Vanadium or Magnesium.

Blue Sapphire is one of big three of jewellery colored gemstone. Most valued Blue Sapphires are velvety blue to violetish blue. Blue Sapphire has Mohs hardness 9.0 marking it a hard gemstone to make jewellery. As a member of corundum family, its crystal system is hexagonal (trigonal). Crystals common often barrel shape prisms with flat ends.

The Blue Sapphire has its own sub categories due to color temperature variance. Cornflower, Peacock, Royal, Velvet blues are mostly common colors and Nave blue, Indigo and Twilight takes second rank based on the taste of collectors. Typically Blue Sapphire cut in cushion, round, oval, emerald, pears, briolette, hearts and marquise.

This is recognized as most powerful and fastest acting gemstone in Vedic astrology. It brings wealth and success in wearer’s life. It is a durable stone that’s designated as a birth stone for September. Sri Lanka is famous for producing exceptional quality Blue Sapphires.

Engagement Rings : The Perfect Ring for Your Personality Type

The Reformer: Solitaire Moissanite Engagement Ring

The Reformer’s mission to overcome moral adversity and strife for the highest values makes the solitaire moissanite engagement ring perfect for them. The solitaire moissanite setting is elegant, yet simplistic and modest. Finding a local jeweler to source the moissanite and set the moissanite would be close to the The Reformer’s heart, supporting their local community would give them a great sense of usefulness in their community.

White Gold Pear Shaped Minimalist Moissanite Engagement Ring

The Individualist: Emerald Cut Moissanite Engagement Ring

Given the expressive nature of The Individualist and desire express themselves through individuality an emerald cut moissanite engagement ring would be near to their heart. The Emerald Cut, although seen as one the most timeless bridal moissanite, is still unique and shows a sense of individuality by all its beholders. An emerald cut moissanite engagement ring gives off a special and rare beauty, scintillating the light in the most unique of ways, this embodies individuality while embracing life’s rarest beauty just as that of The Individualist.

Moissanite Emerald & Marquise Cut Engagement Ring

The Loyalist: Sapphire Engagement Ring

A Sapphire Engagement Ring, representative of faithfulness, is perfect for the committed and security-oriented ways of the the loyalist. The Loyalist is very loyal to systems, ideas, and beliefs, the mentality that “they will go down with the ship.” the sapphire engagement ring historically has been seen as the most regal bridal in the world, worn by Princess Diana, and today Kate Middleton. The heavenly blue being symbolic of faith, hope, and providing protection. The sapphire engagement ring will bring the The Loyalist a sense of security in their life, giving them the fiercest sense of love and commitment they ache for.

Pear Shaped Sapphire Engagement Ring Unique White Gold Engagement Ring Bridal Ring

The Enthusiast: Halo Moissanite Engagement Ring

The playful and extroverted mentality of The enthusiast makes The halo moissanite engagement ring perfect for their excitable spirit. The halo engagement ring offers a BIG sparkle look, worn by the most enthusiastic brides! Halo engagement rings can be designed traditionally or in creative and spontaneous ways. Given the most basic desire of the the enthusiast, having their needs fulfilled, a halo engagement ring is sure to not be missed, putting the excitement of love, engagement, and wedding planning, literally into the palm of their hands.

Rose Gold Pear Moissanite Halo Vintage Engagement Ring

The Challenger: Cushion Cut Moissanite Engagement Ring

The cushion cut moissanite engagement ring, giving a bold and powerful bridal look! The self confidence of the challenger makes this look perfect for them. Cushion-cut moissanite is relatively uncommon, and seeking this shape requires a confidence and resourcefulness that reflects the characteristics of the challenger. The look of this style of engagement ring is fierce and bold, making the cushion cut moissanite elegant.

White Gold Cushion Cut Moissanite Engagement Ring

Best Places to Buy Gemstone rings Online

Affiliate Disclosures

An increasing number of people today are looking to shop for their jewelry online. Online shopping is convenient – large inventories to choose from, delivery right to your doorstep, and easy access to a range of vendors from the comfort of your home.

Top Places to Buy Gemstone Jewelry Online 

1. Delarah Jewelry

Delarah is an online retailer that focuses on gemstone jewelry, offering a wide range of choice in this department. Their inventory spans popular gemstones like sapphires, rubies, and emeralds, as well as lesser-known stones such as yellow beryl, amazonite, and chrome diopside.

While the company is based in Los Angeles, they only offer their products online. As a result, they’re able to cut down on overheads and offer their products at competitive prices for a variety of budgets, ranging from $50 to over $50,000. The jewelry is of high-quality and is crafted expertly.

Delarah’s site is easy to navigate, and we particularly liked that their products are categorized according to gemstones, making it easier to find what you’re looking for. They also offer competitive after sales policies, with free shipping, price match guarantee, and hassle-free 25-day returns.

While they would benefit from offering more options to contact the customer service, they are quick to resolve issues, stand by their products and offer excellent customer service. Currently, Delarah only offers their products within the US, which is another downside if you’re located elsewhere.

2. Etsy

As an online platform that houses over 2.5 million sellers rather than just being a single seller itself, Etsy does offer a great diversity of quality. Simply put, many of the sellers that work through Etsy are of excellent quality, while others – not so much.

This means that you’ll have to do a bit more research into every vendor you’re considering buying from. That being said, Etsy’s benefits far outweigh its drawbacks.

For one, Etsy offers a truly enormous assortment of gemstone jewelry pieces, much greater than anything else you’ll find online. On Etsy, you can see everything from $2 citrine geodes to $60,000 emerald necklaces.

Because it’s a whole digital marketplace in and of itself, Etsy tends to have a lot of very competitive prices. Most vendors’ presentations have also been getting better and better in the last few years and it’s not uncommon to find vendors who even offer certificates from reputable gemological institutes for their gemstones.

Again, you will have to research the trustworthiness and shipping/return policies of each vendor. However, with a bit of time, you’re sure to discover a lot of fascinating gemstone jewelry.

3. James Allen

James Allen is one of the most recognizable names in the jewelry world and for a lot of good reasons. Starting their online vendor page in 2006, James Allen revolutionized the online retailer niche with their excellent jewelry presentations, high jewelry quality, and excellent customer service.

In a lot of ways, James Allen is one of the big reasons why online jewelry shopping is as trusted and popular as it is today. One of the biggest innovations this vendor introduced to the business is their ridiculously high image quality. This vendor brilliantly recognized that people will never fully trust online jewelry stores unless they can see what they are buying as well – and better – than they would’ve been able in a physical store. James Allen achieved exactly that with the detailed HD 3D imagery they offer for every diamond, gemstone, or jewelry piece on their website.

And that is quite an achievement, considering that James Allen also offers the largest inventory of diamonds in the world. Despite their focus on diamonds, they have quite an impressive collection of other gemstones and gemstone jewelry too. All that is available at more than fair prices too which is especially nice to see given the overall quality of the service.

4. Blue Nile

Established all the way back in 1999, Blue Nile is one of the first online jewelry vendors to establish themselves as a powerhouse in this niche. Blue Nile’s creator, Mark Vadon, accomplished this by realizing the true potential of online retailers – instead of purchasing diamonds, gemstones, and jewelry from manufacturers and wholesalers to then sell them to their audience, Blue Nile would just list these items directly from the manufacturers and wholesalers without purchasing them until an order has been made.

This business model sounds simple from today’s point of view, but it was revolutionized by Blue Nile and helped rocket them to the top of everyone’s lists of online jewelry vendors. So, what benefits can Blue Nile offer you thanks to their business model?

Blue Nile has an excellent range of birthstone jewelry and fine gemstone jewelry. This retailer offers incredibly competitive prices compared to most other online vendors, often beating the competition by over 50% price difference. They also have excellent images and presentation for most of their stock and are known for their super-efficient fulfillment. Blue Nile are especially well renowned for their best-in-class customer service.

5. Brilliant Earth

Brilliant Earth is at the center of a lot of online discussions regarding the ethics of the diamond and jewelry industries. Brilliant Earth prides itself as a vendor of ethically sourced diamonds and gemstones, as well as recycled and eco-friendly jewelry metals.

The main reason many people call this into question is that how ethically sourced Brilliant Earth’s stock depends mostly on the honesty of their suppliers, which Brilliant Earth can’t really trace or verify 100%. Even with that being the case, however, Brilliant Earth is still doing more in that regard than most other online and brick-and-mortar vendors.

In terms of the other criteria we look for in an online jewelry vendor, Brilliant Earth is a solid choice in every regard. All the Brilliant Earth stock we’ve sampled was of very high quality and they do have vast and very diverse jewelry and gemstone catalogs. The customer service was also top-notch and the prices are quite competitive, although not quite on James Allen’s or Blue Nile’s level.

6. Angara

Angara offers a wide assortment of both diamond and gemstone jewelry, with most of it oriented toward women. The store’s name literally translates as The Fire Within from Sanskrit, and the diamond and gemstone collections of this vendor live up to its name with the quality brilliance and fire they offer. One unique selling point that Angara offers is the ability to choose your gemstone quality – from good to heirloom quality.

The company is based in Los Angeles but also has websites in Australia, the UK, and Canada. Angara has partnerships with renowned brands such as Natori and Harvard University, but the company itself is vertically integrated. This means that the company does everything from stone cutting, through design, manufacturing, and quality control, all the way to marketing and order fulfilment.

And the end results are impressive – Angara offers high-quality diamond and gemstone jewelry, a great diversity of stone settings and designs, competitive prices thanks to the company’s vertical integration (up to 30-40% less than the competition!), risk-free shipping and lifetime warranty policies, free customer engravings, and more. The only drawback of this vendor is the fact that men’s jewelry is limited to wedding bands only.

7. Helzberg

As one of the oldest jewelry chains in the US – established in 1915 – Helzberg has a long-standing reputation. As of today, more than one hundred years after its inception, Helzberg has over two hundred physical stores in the US and a very nice online store.

As a more traditional type of vendor, Helzberg’s online store does have a smaller collection than some of the online-only vendors we’ve mentioned above. However, their collection is still more than vast enough to satisfy almost anyone’s taste. They offer men’s and women’s jewelry of all types – wedding and engagement rings, necklaces, pendants, earrings, bracelets, and more.

Additionally, because of their hundreds of physical locations across the US, Helzberg offers both same-day deliveries and in-store pickups if you want to check your purchase in person.

It should be noted that, as a brick-and-mortar vendor, Helzberg’s prices are not as competitive as those of other online-only vendors but they are still quite customer-friendly for a physical retailer chain.